3 steps to read your results
- 01
Enter your views or followers
For Creator Fund estimates use views. The fund pays $0.02-$0.05 per 1K views depending on your country and engagement.
- 02
Pick your country and niche
TikTok Creator Fund rates vary by country. Brand deal value scales with niche - finance and tech TikTok creators earn 2-3× entertainment creators.
- 03
Compare all revenue streams
Switch between Creator Fund, Brand Deals, and LIVE to see which revenue stream has the most potential for your profile.
How TikTok pays creators
TikTok has three main revenue streams: the Creator Fund/Creativity Program ($0.02-$0.05 per 1K views), brand sponsorships (the biggest earner), and LIVE gifts (TikTok takes 50%). Most serious creators earn far more from brand deals than the fund.
Why the Creator Fund pays so little
The Creator Fund is a fixed pool split among all eligible creators. As more creators join, individual payouts decrease. The Creativity Program pays better for videos over 1 minute, but brand deals still dwarf fund earnings by 10-50×.
- Creator Fund: $0.02-$0.05 per 1K views
- Creativity Program: Up to $0.10 per 1K for longer videos
- Brand deals: $5-$15 per 1K followers (US)
- LIVE gifts: TikTok takes 50% of all gifts
Brand deals are the real money
A 100K follower TikTok creator in the US can earn $500-$1,500 per sponsored video - that's more than 1M views of Creator Fund earnings. Build in high-value niches (finance, tech, B2B) to maximize brand deal rates.
For Creators
Monetize your TikTok audience
Brand deals on TikTok can earn you significantly more than platform payouts alone. Remit matches you with relevant brands and protects every deal with built-in escrow.
Join as Creator Free